Case Study of Best Buys Inc Expansion

Case Study of Best Buys Inc Expansion Best Buys, Inc has emerged as a special electronic retailer in US and other areas operating from Richfield, Minnesota. The main strategy for international expansion used by BBI is MA with dual branding by creation of competition between acquired stores and Best Buys. The case study shows that the strategy has been successful and workable in western world. Within reduction of trade barriers by China and allowing 100% FDI in retail segment, BBI is trying to follow same strategy in China. But Chinese market being totally different from the Western context, BBI has faced challenge to cut across the dual branding strategy. The report highlights the main strategic issues raised followed by recommendations. PESTEL Framework The PESTEL framework is devised to understand the strategic issues underpinning the business from external sources (Johnson, Scholes Whittington, 2008) Figure A-1: PESTEL Analysis PEST Factor Key Points Implications for BBI POLITICAL (Opportunity for BBI to expand in different Chinese market.) Liberalization in Chinese retail market from 2004 Reduction in entry barriers like compulsion of domestic partners. Big market for imported product. (www.Businessinasia.com) Increase in competition from stronger global players of retail business. Growing knowledgeable domestic retail players. ECONOMICAL (Constrains from free directive growth in China) Shift to market oriented economy. Relatively high domestic savings rate. Uneven economic development among different states of nation. Growth in manufacturing sector. (CIA, 2010) MOST IMPORTANT Need for appropriate market segmentation to target specific people and Chinese province. Require to restructure its cost base to suit by sourcing its materials from China to satisfy the cost conscious needs of small towns and cities. SOCIAL (Opportunity for BBI for establishing its brand in strong position on customer mind.) Increase in middle class people. Rising income of newly educated class. Focused on functional aspects of products. (CIA, 2010) Potential opportunity of making profits by targeting young educated individuals in metro cities. TECHNOLOGICAL (Threat for BBI due to unprotected IPR.) No laws on Intellectual property rights (IPR). Improved technological due to spillover effect from other MNCs. ENVIRONMENTAL LEGAL (Opportunity for BBI to keep away potential entrants.) High legalities for land acquisition. Procedural delays to grant permission. Being first international company in retail segment gives advantage to earn profits and create efficiency (Kotler, 1997). 3.0 PORTER FIVE FORCES: By analyzing the competitive nature of Chinese retail market, market position of BBI can be assessed to formulate strategy to neutralize these forces (Porter, 1985; Lynch, 2007). Force Strength and Implication for BBI Competitive Rivalry BBI caters only to CE retailing. Consolidation of retail segment has increased challenge. Emerging established domestic players. HIGH Innovative marketing is the key strength for BBI. Well known for its customer centricity. Powers of Suppliers Increasing domestic electronics suppliers. Global suppliers with high bargaining power. LOW BBI presence established with sourcing office developed good relationship with local suppliers. Power of Buyers Low brand recognition while buying product. Consumers preference for national brands. Products bought on basis of price and functionality. MEDIUM Although the power of buyers is medium BBI should make sure that it should reach its distributed customer through its distribution channel due to presence of vast regional difference. Threats for New Entrants Highly fragmented Chinese retail market. Entry of global retail players. Newly emerging domestic players. HIGH Concentrate to differentiation from others. Focus on targeting both segments of customers. 4.0 SWOT analysis: Factors Implication for BBI Strength Presence in China for sourcing electronic products since 2003. Innovative marketing skills. Established brand in US and surrounding regions. Developing and maintain relationship with established suppliers. Personal relationship is basis of business in China. Weakness Being a foreign MNC. Lack of knowledge for operating in Chinese customer segments. Lack of quality human resources. Acquisition of Five Star has reduced the foreign liability and increased local knowledge. Retail training of International Standards for employees. Opportunity Highly fragmented market. Increased demand for branded products in Tier 1 cities. Income growth in Tier 2 cities. Establish retail chain to create brand awareness. Need for creation of robust distribution network. Threats Rampant price wars. Entering global players. High domestic savings rate. Consumers differing away to purchase on credit terms. Cost focused strategy for price sensitive segment and focused differentiation branded products in Tier 1 segments (Johnson et. al., 2007) 5.0 Key Strategic Issues: Analyzing internal and external factors various key findings have been listed below with their strategic implication on BBI. Key strategic findings Analysis tool Key findings Strategic Implications on BBI PESTEL Analysis Huge differences in living standards. Increase in disposal income. High savings rate among middle income group. Establish stores to cater both segments to maintain both requirements: Functionality for cost focused and Differentiation for Tier 1 segment. PORTER FIVE FORCES Strong domestic competitors. Global competitors entering the market. Leveraging on first mover advantage, establish relationship with suppliers and buyers. SWOT Lack of local knowledge of different Chinese regions. Domestic retailers driving on price wars. Consumers buying less on credits. MA can fulfill local knowledge and developing relationship with established with local suppliers can cut cost low. 6.0 Strategy Formulation: TOWS Matrix: Different strategic options are formulated using TOWS matrix to address the strategic issues highlighted in analysis. INTERNAL FACTORS IN CHINA Strengths Weakness Established brand name Best Buys. Relationship with Chinese suppliers. International player. Well versed with new innovative technology. Acquisition of Five Star (75% Share). Experience in retail segment. Small number of BBI stores. Lack of retail skilled employees. Lack of local knowledge. Foreign liability. EXTERNAL FACTORS Opportunities Competitors lack of International retail standards and technology. Emerging markets Increasing young educated preferring branded goods. SO Strategic options Dual brand strategy Five star for cost focused and Best Buys for focused differentiation. Influencing young customer segment in Tier 1 market. WO Strategic options Increase on developing retail skilled employees. Increasing promotional packages. Reducing cost using technology. Threats Global economic crises. Legal regulations. Lower cost competition. High savings rate. Low credit purchase. ST Strategic options Developing brand recognition. MA with domestic retailers. Leveraging on suppliers potential. WT Strategic options Good product offerings Zero percent interest rate on EMI credit purchase. (Source: Johnson et al., 2008, p367) 7.0 Recommendation: A detail explanation and classification of strategies on basis of Ansoffs Matrix is detailed in appendix A. A primary analysis has been carried out using number of performance indicators to eliminate options which may not be suitable for BBI, leaving the 3 most appropriated strategies which can be followed. A combined approach of incremental market development and penetration followed simultaneously. First Stage: Create brand awareness and recognition among Chinese customers. Influence young educated customer segment. Second Stage: Use of dual branding strategy for two different segments Cost focused for customers believing in functionality and cost; Focused differentiation for brand conscious customers.

Classroom Observation Critique Essay

The goal of using think aloud in reading a text is to help students develop the ability to monitor their reading comprehension and use strategies to facilitate understanding. Studies show that students who verbalize their thoughts while reading score significantly higher on comprehension tests. The Teacher The teacher has a pleasing personality, which I think the reason that draws pupils’ eyes to the teacher’s face and listen to her voice. For the whole duration of my teaching profession, I have observed that the teacher’s appearance greatly affects students’ attention. The more beautiful the teacher is, the more attentive the students are, especially at the opening of classes. This led me to recall my elementary and high school years when I liked more my pretty teachers than those that are not so pretty. As a teacher right now, this can be very subjective and should not to be the sole basis in assessing teacher performance. However, every teacher should strive to look at their best every day. The teacher is confident and shows mastery of the subject matter. I believe this is very important because it is where we build trust from our students. And because the students trust you, they are more than willing to open themselves and ask you everything they need to know. The teacher answers the students’ questions in a simple and understandable way. In this manner, there is total understanding on the part of the students. Every teacher should make sure that all questions and clarifications raised by the students must be thoroughly answered and cleared. The teacher maintains discipline and control of the class. I believe this is one strong aspect of classroom management. At the beginning of the class, the teacher sets the mood where she is enthusiastic and maintains a warm and friendly atmosphere conducive to learning. She also avoids making embarrassing remarks about the student’s ideas or actions. In return, the students respect and admire her. She successfully establishes rapport with her students. The Teaching Procedure Introduction/Before Reading The teacher starts with a class discussion: What strategies do good readers use to make meaning of the text? In a class size of 20-30, each student is given the chance to speak of his/her thoughts. This follows that smaller class size is more well-attended to by the teacher compared with 40-50 students in a class, where, only a fraction of the students speak up because it would take a lot of time and the teacher is obliged to proceed to the next activity. After which, the teacher presents the term â€Å"think aloud† to the students and have them brainstorm and report on how it might be used in reading. The groups of four (4) actually make the correct guesses on how they understand the term given. Then, the teacher distributes the bookmarks with different strategies of thinking aloud written on it. Later, strips of paper with definitions of the strategies are distributed for matchmaking. Before the answers are revealed, the students are tasked to what they think of the strategies. In this kind of activity, the students get to compare their reports/answers with the list given and survey themselves how often they use these active reading strategies before. During Reading Students receive three post it notes. They label them: BEFORE READING, DURING READING and AFTER READING. The use of colorful post it notes in this activity keeps the flow of active participation. Colors, especially the bright ones, add life to our classroom activities. This is because colors stimulate our creative expression, lending excitement and interest. The use of small things like the bookmarks and post its, enhances students’ manipulative tendencies. They are also readily available and very handy. Teachers should keep a stack of these. As the teacher models think aloud, students write down on their post it notes what strategies the reader uses before reading, during reading, and after reading. This involves the teacher thinking out loud when working through the problems in the text and demonstrating processes for the students. However, the attention of students is very important. They have to listen and observe well. Then, one after another, the students read the remaining paragraphs in the class and model the kind of think aloud strategy he/she chooses. This is the part where students are provided with enough practice, collaboration, repetition and hands on activity until the students learn on their own. The above activities, as a whole, give more teacher involvement at first; then later, there is less teacher involvement, that is, he/she should only guide the students while they have total responsibility in attaining the required skill. After Reading The class conducts 3-2-1 activity—3 things learned, 2 things liked about the lesson, 1 question one still have. Again, each one has the chance to speak in front. Questions and interpretations are clarified, where the students remember what they have individually created in their minds from the text. This serves the primary purpose of post reading activity which is to provide the students the chance to ask questions concerning their assignments and extension of lesson. Enrichment Activity The students are grouped into four and read a copy of a poem that is unfamiliar to each group while using think aloud strategies. â€Å"The future belongs to those who believe in the beauty of their dreams.† – Eleanor Roosevelt

Infant Learning Brain Development Essay - 1098 Words

INFANT LEARNING Infant learning and brain development is fragile and contingent upon numerous intrinsic and extrinsic factors. The most critical time frame for infant brain development is from the second trimester to the first three months of life (Marshall, 2011). During this time, neural pathways are forming, areas of the brain are maturing, and brain development is rapid. From infancy until the age of 3 years, neural pathways are still being formed in response to stimulation and for this reason, it is extremely important for caregivers and parents to be aware of the many factors that can influence brain development in infants (Marshall, 2011). Popular Psychology Common beliefs regarding infant learning tend to focus on the issue of†¦show more content†¦Therefore, the rapidly developing cognitive functions of infants necessitate even more rapid and consistent sleep cycles to foster their learning. Sleep plays a role in the memory consolidation process when the baby is awake. It has not yet been determined if infants can learn while asleep (Tarullo, Balsam Fifer, 2011). Environmental Factors Among the many environmental factors that can affect infant learning, prenatal cigarette exposure has proven to be a topic of interest in behavioral teratology due to the large number of health effects it is associated with. Some of the health effects of prenatal cigarette exposure include: lower birth weight, smaller head circumference, lower IQ, attention dysfunction, hyperactivity and other conduct problems, as well as school failure (Mezzacappa, E., 2011, p. 881-891). There are some human studies that investigate the cognitive deficits related to prenatal cigarette exposure which include: auditory, visual attention, and working memory issues. Social Development Gazing plays a central role in the social and cognitive development of a child. It is documented that from the age of 3 months, a child will begin to develop perceptual learning. 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Essay Lester Little, Anger in Monastic Cursing - 1215 Words

In Lester Littles, Anger in Monastic Curses, we see how, through liturgical cursing, monks can express a form of anger that is acceptable and appropriate for monastic culture. This form of anger does not undermine monks religious status in the feuding and vengeful culture of this time. Liturgical cursing is used to formulate emotions of anger in a way that is appropriate for monastic culture to participate in. In Aelred of Rievaulxs, Spiritual Friendship, we see a similar scenario in which Aelred seeks to find an appropriate form of friendship for monks to engage in, apart from the not virtuous version that aristocratic culture practices. Both forms of anger and friendship seek to not undermine monastic culture and status. While†¦show more content†¦While Aelred does believe that friendship does exist in monastic culture, as well as all cultures, he seeks to find an appropriate version of friendship. Aelred explains, Now the spiritual, which we call true friendship, is desir ed not with an eye to any worldly profit or for any extraneous reason, but for its own natural worth and for the emotion of the human heart, so that its fruit and reward is nothing but itself(Aelred, 64). In this passage, Aelred explains how spiritual friendship is the purest and only acceptable form of friendship for monastic culture. He describes that friendship should be for no other purpose than for the use of human connection, expecting nothing material in return from a friend. When introducing this concept, Aelred seeks to provide a new type of friendship, for monks, that is separate from the aristocratic, carnal and worldly, friendships that are not virtuous and thus unacceptable in monastic culture. In Lester Littles, Anger in Monastic Curses, Little seeks to form an appropriate form of anger in monastic culture. Like Aelred, Little rejects anger in its current form practiced in medieval culture as being appropriate for monks. In medieval culture, feuding and vengeance is th e acceptable way for people to express anger, however, for monks, this is not virtuous. Little explains how liturgical cursing allows for monks to express anger in a way that does not undermine their religious status. Liturgical cursing, in simplest form,